Dell: Small Business Magazine
How do you escape a business owner's mail sort? Give them something intriguing to read: like entrepreneurs with interesting success stories and tips for running their companies smarter. The reimagined Dell catalog reads like a magazine and works like a sales pitch to get small businesses to trust Dell as their vendor. The catalog-magazine hybrid hit the mark lifting performance 16% and purchase intent 13%.
As a creative team, we interview entrepreneurs who use Dell technology for their business, we plan and execute a photoshoot and weave their story throughout each page design and in emails and social content for Dell Small Business.
Art Director: Allison Hembd | Copywriter: Sharon Turnbull | CD: Allison Cannon | CCO: Steve Miller