American Airlines: Going for Great

Going For Great was primarily a print, mobile, social, and OOH campaign in Chicago, New York and Los Angeles to promote the positive changes American had been working toward and the superiority claims they have achieved. I was responsible for design and layout of each piece.


AD: Allison Hembd | CD: Stephanie Fisher, April Steinbach, Jason Neibaum | GCD: Bernard Park | ECD: Bill Oakley

© Copyright 2018 Allison Hembd.
Photo source: Getty Images
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