American Airlines: Going for Great

Going For Great was primarily a print, mobile, social, and OOH campaign in Chicago, New York and Los Angeles to promote the positive changes American had been working toward and the superiority claims they have achieved. I was responsible for design and layout of each piece.

AD: Allison Hembd | CD: Stephanie Fisher, April Steinbach, Jason Neibaum | GCD: Bernard Park | ECD: Bill Oakley