Dell: Product Launch Campaigns

Each new Dell tablet or laptop needs a campaign to introduce their launch into consumer and commercial markets. From the initial concepts to the photo & video production, I've had a wide range of experiences advertising tech products. Featured below are two of my favorites:

• "Intelligently tough" for Dell's New Rugged Tablet

• "Your Best You" for Dell's New Inspiron Laptops

AD: Allison Hembd | ACD: Shane McGuire, Paige Gregory, Joshua Kramer, Evan Daugherty | Rugged Tablet Copywriter: Peter Hofstead | Inspiron Copywriter: Omar Jiminez